Meta + Circulate : Everything is Connected
Overview | VidCon represents the biggest gathering for enthusiasts, Creators, executives, and brands who are devoted to online video and fostering diverse communities. In an unprecedented move, Meta brands like Instagram and Facebook joined forces—informing attendees that Meta is a unified family of apps and services poised to amplify their creative potential.
Creators fuel Meta’s platforms, yet they were unaware of how Meta supports Creators in becoming “future ready.” This transformed when Meta made a splash at VidCon, launching four significant experiences over three days.
The Center for Art and Design is the ethos that Circulate creates from. Highly selective in its acceptance but always open for everyone 24/7. A commitment to design theories, practices and principals from current day to those of the past. Everything is connected.
Modernity has evolved to the point where design is often only viewed through amplified light pixels behind glass, but the principals of design are still the same. Creating in an analog space is an art this is critical to creating strong visual messaging. The best solutions are constructed off the information super highway, Circulate opts for the road less traveled to create what has not been created before. We told you before.. everything is connected.
Inspiration behind this selection is drawn from an intersection of the early 90’s when you could connect to the world in 56k bandwidth and a post creative cloud culture where pushing pixels is the primary means of communication. Life inbetween these two worlds, its all about balance.. You already know everything is connected.
Project | Coca-Cola by Circulate for Pacsun
Client | Coca-Cola + Pacsun
Role | Design + Creative
Year | 2024
Deliverables | T-Shirts, Fleece, Shorts, Swimshorts