Fivestar Nutrition:The Brand of Champions

Fivestar Nutrition wanted to redefine the typical supplement store by appealing to the active young adult demographic with a fresh and stylish approach. My goal was to create a dynamic brand identity that fused the energy of fitness with the flair of streetwear fashion.

I chose a vibrant color palette that seamlessly blended neon and pastel shades, injecting life and excitement into the brand. Geometric shapes and urban-inspired patterns became key visual elements across branding and apparel, reflecting a modern and edgy vibe. Careful selection of contemporary fonts ensured the brand remained both stylish and readable.

The outcome was a distinctive and attention-grabbing identity that truly captured Fivestar Nutrition’s essence, attracting a younger, fashion-conscious audience eager for something different in the fitness world.